Pivoto

Hi, my name is May

Designing for human and businesses at every stage

I prioritize usefulness and usability. I believe that great design isn't just about what catches the eye but it's about what works.

System-OrientedYYZ to HKGData-Informed DesignMay Tsui smiling

10+ YEARS

End-to-end product design practitioner

5+ MARKETS

Design across HK, Canada, and APAC

3+ COMPANY STAGES

From bootstrap startup to enterprise

I craft thoughtful experiences that feel intuitive to users and deliver results for the business.

I’m a senior product designer with over a decade of experience turning complex, messy challenges into intuitive digital products. I’ve shipped work across startups and enterprises in Hong Kong, Canada, and APAC, from being a team-of-one in a bootstrapped fintech to leading design in large organizations.

This mix lets me guide early-stage strategy and still dive deep into the details, whether that’s interaction design, user research, or building AI-assisted workflows that help teams move faster.

Selected work

Featured Projects

A lite collection of products I've designed, problems I've solved, and the thinking behind each one.

Want to see more?

I would love to walk you through more case studies in detail over a quick chat.